MRKT1235 – Small Business

COURSE DESCRIPTION

Students will learn the fundamentals of small business ownership in a Canadian context.  They will learn business-planning essentials such as environmental and marketing analysis, ownership options, operational design, production, and finance to facilitate integration of these into a business plan.  They will also learn a variety of challenges associated with managing an ongoing firm.

COURSE OBJECTIVES:

Upon successful completion of this course students shall be able to;

  • Explain the elements of small business management, planning, marketing, finance, human resources and financial management,
  • Describe the make up of a business plan,
  • Make potentially sound business decisions based on well-integrated small business principles.

COURSE ASSESSMENT COMPONENTS:

  • Class Participation
  • Quizzes
  • Individual Assignment – Feasibility Analysis
  • Group Assignment – Business Plan
  • Mid Term
  • Final Exam
%d bloggers like this: