MRKT1235 – Small Business
COURSE DESCRIPTION
Students will learn the fundamentals of small business ownership in a Canadian context. They will learn business-planning essentials such as environmental and marketing analysis, ownership options, operational design, production, and finance to facilitate integration of these into a business plan. They will also learn a variety of challenges associated with managing an ongoing firm.
COURSE OBJECTIVES:
Upon successful completion of this course students shall be able to;
- Explain the elements of small business management, planning, marketing, finance, human resources and financial management,
- Describe the make up of a business plan,
- Make potentially sound business decisions based on well-integrated small business principles.
COURSE ASSESSMENT COMPONENTS:
- Class Participation
- Quizzes
- Individual Assignment – Feasibility Analysis
- Group Assignment – Business Plan
- Mid Term
- Final Exam